Who Is the Current CEO of Gucci Brand Today?
As of 2026, the current CEO of Gucci is Francesca Bellettini. She was officially appointed as President and Chief Executive Officer in September 2025 by the parent company Kering.
Her appointment marked a significant leadership shift for the iconic Italian fashion house, which has experienced several executive changes in recent years.
About Francesca Bellettini
Francesca Bellettini is a highly respected executive in the global luxury fashion industry. Before becoming CEO of Gucci, she served as Deputy CEO of Kering and previously led Saint Laurent as its President and CEO for over a decade.
During her time at Saint Laurent, she successfully transformed the brand into one of the fastest-growing luxury labels, gaining recognition for her strong business strategy and brand development skills.
Her extensive experience made her a natural choice to lead Gucci during a period of transformation.
Why Gucci Appointed a New CEO
Gucci has faced challenges in recent years, including declining sales and changing consumer preferences in the luxury market. As a flagship brand of Kering, Gucci plays a crucial role in the group’s overall revenue and global influence.
The appointment of Bellettini came after former CEO Stefano Cantino stepped down after a short tenure.
Kering selected Bellettini to:
- Revitalize Gucci’s brand image
- Improve financial performance
- Strengthen global market positioning
- Align creative and business strategies
Gucci’s Leadership Transition
Gucci has undergone several leadership changes in a short period:
- Marco Bizzarri (2015–2023)
- Jean-François Palus (2023–2024)
- Stefano Cantino (2024–2025)
- Francesca Bellettini (2025–Present)
This rapid transition highlights the company’s effort to stabilize operations and regain its competitive edge in the luxury fashion industry.
Role of the CEO at Gucci
As CEO, Francesca Bellettini is responsible for overseeing all aspects of Gucci’s global operations, including:
- Business strategy and growth
- Brand positioning and marketing
- Retail and digital expansion
- Collaboration with the creative director
She works closely with Gucci’s creative leadership, including Demna Gvasalia, to ensure a cohesive vision between design and business goals.
The Future of Gucci Under Bellettini
Industry experts expect Bellettini to bring stability and long-term growth to Gucci. Her leadership focuses on:
- Rebuilding brand desirability
- Enhing customer experience
- Adapting to modern luxury trends
- Driving innovation in fashion and retail
Her appointment is seen as a strategic move to restore Gucci’s dominance in the global luxury market.
Conclusion
The current CEO of Gucci in 2026 is Francesca Bellettini, a seasoned luxury industry leader with a proven track record. Her role is crucial in guiding Gucci through a period of change and helping the brand regain its strong position in the competitive fashion world.
With her experience and strategic vision, Gucci is expected to enter a new era of growth and innovation.
